The shallowness and distraction of the modern world has made our society sick.
If we are not careful, it will reach into our lives and rob us of the deep, rich experiences that give colour to our existence.
In its place it will leave only shallow interactions and cheap dopamine.
Arc Project exists as a rebellion to this greyness.
We use potent working material in the mundanity of the everyday to hold a mirror up to the absurdity of these accepted systems.
With this material, we create intentionally absurd ultra endurance projects with the aim of forcibly interrupting the everyday of millions of viewers around the world.
Our goal is simple: rebel against the greyness and give colour back to this world.